Marketing concepts made simple
People often ask for an explanation of various concepts in Marketing. They are somewhat complicated. Perhaps the following analogies will help clear things up.
Direct Marketing:
You see a handsome guy at a party. You go up to him and say,
"I'm fantastic in bed."
Advertising:
You're at a party with a bunch of friends and see a handsome guy. One
of your friends goes up to him and, pointing at you, says, "She's
fantastic in bed."
Telemarketing:
You see a handsome guy at a party. You go up to him and get his
telephone number. The next day you call and say, "Hi, I'm fantastic in
bed."
Public Relations:
You're at a party and see a handsome guy. You get up and straighten
your dress. You walk up to him and pour him a drink. You say "May I?"
and reach up to straighten his tie, brushing your breast lightly against
his arm, and then say, "By the way, I'm fantastic in bed."
Brand Recognition:
You're at a party and see a handsome guy. He walks up to you and says,
"I hear you're fantastic in bed."
Sales Rep.:
You're at a party and see a handsome guy. You talk him into going home
with your friend.
Tech Support:
Your friend can't satisfy him so he calls you.
Spam:
You're on your way to a party when you realize that there could be
handsome men in all these houses you're passing. So you climb onto the
roof of one situated toward the center and shout at the top of your
lungs, "I'm fantastic in bed!"
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